Every Instagram marketer should have as their primary objective to increase engagement. To achieve this, you must focus on the peak times of your audience.
This information can be found by changing your profile to one for business (you will need Business Suite). You can see when your Instagram followers are the most active, by day and hour.
1. Visit the Insights Page
Instagram’s analytics give you an insight into the optimal times to post for maximum engagement and reach. These insights will help you to determine the type of content that resonates best with your audience so you can develop a posting calendar that reflects their online time.
Visit your profile, and then tap the Insights button to get Instagram Insights. Insights’ homepage shows a series bar graphs which provide a summary of your account metrics, such as total impressions and reach. Tap on a metric to see additional information, including total accounts reached, content interaction (likes and saves), and story interaction (replies or swipes).
You will first see a summary of your last seven days’ performance when you open Instagram Insights. You can also change the time range to see data for the last 30 days or 90 days.
Tap the “Most Active Times” chart to find out when your Instagram followers are likely to be online. This chart shows the average time of day that your Instagram followers are online. You can switch between hourly and daily charts to understand your audience better.
A great way to gain insight into your audience’s location is by seeing the cities and countries they are located in. This information can be useful when you are trying to determine where to concentrate your marketing efforts, or when you want to attract new clients.
This page will also show you how many followers you gained or lost in the past week. This information can be used to adjust your Instagram strategy to gain more followers or to celebrate if your numbers are increasing.
Instagram Insights can be used to measure the effectiveness of content. If your engagement is low, even though you are posting regularly, it might be time to reduce the frequency or change the topics. Check out this blog post on Facebook Marketing University to learn more about Instagram Insights.
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2. Tap on Total Followers
This page provides a wealth of information and analytics, but the chart of Most Active Times is one of the most helpful. The chart shows the time and day when your followers will be most likely to engage with content you have posted. You can toggle between hourly and daily charts to see the peaks and troughs of your audience.
It’s a useful tool for anyone who uses Instagram, regardless of whether it is a personal or business account. This chart is a great way to determine when your Instagram followers are likely to be online, so you can plan your Stories, reels and posts around these times. The best time to post to Instagram varies by location and industry, so keep that in mind when you’re creating your schedule.
The Insights dashboard will help you learn more about your audience and their demographics. It is crucial because it allows you to tailor your content so that it appeals to a particular target persona. It also helps you get more traction on Instagram’s algorithm, by posting your content at times when it is most likely to be seen by those you are trying to reach.
If you are a beauty brand aiming at women aged 25-34, then it may be best to post on weekdays around 7 am when engagement is highest. It’s because many users of this age group are likely on their way to work during that time. This gives the brand a great opportunity to reach out to them with fresh content.
The graph shows that there are significant differences in the engagement of an audience at different times during the day. There are many factors that influence an Instagram audience’s availability, including holidays, local events and social media crises. It’s therefore important to check the Insights Dashboard for any changes in your audience activity, and adjust your posting plan accordingly.
You may also be interested in What is Instagram Analytics? What Are the Best Tools for Competitive Analysis?
3. Select the Last 30 Days date range
Instagram doesn’t provide much data beyond your followers count. We recommend an app or tool to give you detailed Instagram Analytics. It should take into account your account and audience in order to reach and engage with more followers.
Instagram’s Insights feature can only be accessed by business accounts or those who have a verified mobile number. Tap the profile icon, then select Insights to access Insights. You can access all of your Instagram stats from the Insights section. The insights are updated once every 24 hours, so you can be sure they’re accurate.
This page shows you several metrics, including how many followers you have, how many you gained during the time period you selected, and how many unfollowed. Scroll down to the section Most active times to find out more about your audience.
This section shows the times and days of the day that your Instagram followers are most active. The graph shows the engagement across the week. The Monday peak is 7 a.m. but there are two other peaks, at 4 p.m.
This information can be used to optimize your Instagram posting. You can increase your engagement by posting during the most active hours for your audience.
It’s important to remember that the times listed are not your best times, but rather averages for your audience. It’s important to test different times, and then adjust your strategy according to the results.
Business Suite is a free tool that allows you to manage your social media accounts. It is a great way to understand when your Instagram audience is the most active. You can manage multiple accounts and schedule Instagram posts, Reels, Stories and Threads with Business Suite. EasyLink, our visual link in bio feature, can also be used to drive engagement.
By tapping the Active Times icon at the bottom, you will see a list of recommendations on when to post a story or post in Business Suite. These recommendations are based off your Instagram engagement data and follower statistics, as well how your content has performed in the past. Then, you can choose one of these suggested times to schedule your story or post.
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4. Scroll down for the Most Active Times
You can stay on top of algorithm updates by using the Instagram analytics tool to determine when your followers are most active. Social networks prioritize posts with high engagement immediately, so knowing your audience’s most active times will help your content be seen more frequently. These data show the hours of the day when your posts receive the most likes, comments, and saves. This information can be viewed on a global scale by selecting the country in the drop-down list on the upper left corner.
Instagram is most active in the early morning hours, between 7 and 9 am. The platform is busiest when users are either on their way to work or enjoying their favorite snack and a cup of coffee. This pattern is similar to what we see on weekdays. Engagement peaks at 10 am and then drops throughout the day as users concentrate on their work.
This is a great starting point, but it’s also important to take into account other factors, such as location-based analysis and external influences, which may affect the timing of your post. This could include local holidays, school schedules, weather, and social and political events.
Many social media tools, such as Sprout Social, offer advanced metrics and analytics that provide more detailed insights into the peak engagement periods of your audience. You can refine your posting strategies and learn what formats, styles, and images are most popular with your audience. These tools will also allow you to understand the performance of your posts over time, allowing you to determine what frequency is best for your audience. Additionally, if you’re looking to grow your audience quickly, you might consider the option to buy Instagram followers to give your profile an initial boost.
5.How to Switch to a Professional Account on Instagram?
Now that we understand the importance of timing to see followers on Instagram, let’s explore how to take your Instagram game to the next level by switching to a professional account. Follow these steps to unlock a host of features that can further enhance your presence on the platform:
- Go to your profile.
- Tap on the there lines in the top-right corner to access the menu.
- From there, go to “Settings.” Within “Settings,” find and select “Account.”
- Look for the option to “Switch to Professional Account.”
- Instagram will prompt you to choose a category that best represents your account. (e.g., Creator, Business, or Public Figure).
- Link your Instagram account to a Facebook page for additional features and insights.
- Fill in relevant contact details, such as email or phone number, to facilitate communication.
- Once switched, review your profile for new features like contact buttons and insights into post-performance.
By transitioning to a professional account, you open the door to valuable insights and tools that can amplify your Instagram presence. This strategic move complements your understanding of optimal posting times, learning behavior of active Instagram followers, creating a powerful synergy for a more impactful social media strategy. The hidden treasure awaits – let’s set sail!
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